Building a More Accessible Future at The Royal Orthopaedic Hospital


Date: 22nd August 2025

In 2021, the Royal Orthopaedic Charity proudly invested £21,000 to improve accessibility for patients and visitors at the Royal Orthopaedic Hospital. This funding supported the introduction of a full suite of AccessAble guides — detailed, practical resources designed to help everyone plan their visit to the hospital with confidence.
The AccessAble guides offer comprehensive, easy-to-use information about hospital facilities, including access routes, department locations, parking, and amenities. These guides are particularly valuable for people with specific accessibility needs, enabling them to plan their visit in advance and navigate the site more easily on arrival.

Since its introduction, the AccessAble system has been a key part of our commitment to improving patient experience and accessibility across the hospital.
Over the past 12 months alone, the Trust’s AccessAble guides have been accessed by 3,177 unique users, generating 4,652 page views — demonstrating the continued value and importance of this service.

Traffic sources for this period include:

  • 81% organic traffic via search engines
  • 11% direct traffic to the AccessAble website
  • 8% referral traffic via links from the Royal Orthopaedic Hospital website

The Top 5 most viewed guides during this time were:

  1. Outpatient Physiotherapy
  2. Ward 4
  3. Ward 1
  4. Café Royale Restaurant
  5. Ward 12

These figures reflect sustained and meaningful engagement, helping patients and visitors feel better prepared and supported before and during their visit to the hospital.

Recognising the continued success and importance of this initiative, in 2024 the Royal Orthopaedic Charity agreed an additional £17,000 investment to support the AccessAble project over the next five years. The charity’s trustees were keen to ensure these guides remain accurate, up to date, and able to deliver the very best outcomes for patients, carers, and visitors.

Remaining funds from the original 2021 investment — along with this new financial commitment — will be used to maintain and regularly update the guides, ensuring they continue to meet the evolving needs of our hospital community.

We are proud of the progress made so far and remain dedicated to building an inclusive, accessible environment for everyone who visits the Royal Orthopaedic Hospital.

To take a look around the AccessAble site, click here.

“We are proud to celebrate the success of the Royal Orthopaedic Charity’s Detailed Access Guides, which have empowered thousands of people to feel confident, informed, and supported when visiting the Royal Orthopaedic Hospital. This ongoing commitment from the Royal Orthopaedic Charity ensures that disabled people and carers can access exceptional care independently and with dignity, and we look forward to continuing building on this success together.”

Dr. Gregory Burke, Founder and Executive Chair of AccessAble

At the Royal Orthopaedic Charity, we believe that care begins before a patient walks through our doors. That’s why we’re proud to invest in initiatives like AccessAble — ensuring that every visitor, regardless of their needs, can plan their journey with confidence and dignity. This project reflects our ongoing commitment to breaking down barriers, improving experiences, and making the Royal Orthopaedic Hospital a place where everyone feels welcome and supported. We’re incredibly grateful to our donors and supporters for helping us build a more accessible hospital.”

Ruth Hughes – Fundraising Officer

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ROC | Royal Orthopaedic Charity

Bristol Road South
Northfield
Birmingham
B31 2AP

Registered Charity Number: 1078046

Call: 0121 6854379
Email: roc@nhs.net 

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